We make paid leads accountable.
We build lead operations software for home-service teams that need to know which sources are worth buying, where each lead should route, and why a delivery decision worked.
Lead generation creates too many disconnected decisions. We connect the source, the auction, the delivery, the return, and the outcome into one operating record.
We help teams move from buying lead volume to managing lead quality.
Google LSA plumbing
Performance tied to campaign rules, delivery, returns, and outcome evidence.
A compliance-first exchange with lead quality built into the workflow.
We connect source, rule fit, acceptance, returns, and outcomes so lead teams can see more than volume.
We match leads to buyer rules, service areas, hours, caps, pricing, and delivery preferences before a buyer is asked to pay.
We keep consent, duplicate checks, risk signals, delivery attempts, and dispute context attached to each decision.
We built BidYard for the people responsible for paid lead performance.
See which sources create real opportunities, where returns come from, and which rules improve buying quality.
Prove lead quality to clients, route by buyer rules, and reduce one-off ops work with shared reporting.
Set buying rules, preview fit, control delivery, and understand why a lead was accepted or reviewed.
Send traffic through a transparent exchange, see rejection reasons, and earn more when source quality holds up.
The exchange should make every lead easier to explain.
We design around traceability because buyers, publishers, and operators all need the same thing: a clear reason a lead was accepted, rejected, returned, or paid.
Compliance artifacts and consent checks belong at intake, not after a dispute.
Auction and delivery events should be traceable from ping to post to outcome.
Returns, payouts, and source reporting should reinforce quality instead of creating manual cleanup.
Self-serve controls should let buyers and publishers operate without waiting on support.